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Feature 01 / CRO Audit
Audit the page your paid clicks actually hit..
Most audits start in a spreadsheet. after.click starts with the paid promise, the real landing page, and the buyer trying to make sense of both.
Search intentPage realityVerdict receipt
01Ad promise: book qualified demos
02Fold opens on generic platform copy
03Verdict: rewrite first screen before scaling spend
Campaign promise
Search intent -> buyer-ready page
after.click verdict
Verdict: rewrite first screen before scaling spend
Message match
Search promise vs page reality..
A paid click arrives with one job in mind. If the first fold swaps the promise for generic company copy, the buyer has to translate while you keep paying.
Google search ad promise
Query: landing page audit for paid ads
Ad: find where qualified demos leak
Sitelink: see proof gaps before scaling
Landing page first fold
Headline: grow faster with our platform
CTA below the first decision point
No named proof near the ask
promise changedoutcome missingbuyer has to translate
Conversion leak
Where the click starts leaking..
The audit marks the exact page moments that make paid traffic hesitate: the fold, the proof section, the form, the offer, and the final ask.
First fold
Proof strip
Offer block
Form
Final CTA
HighCTA below decision point
MedNo named proof
WatchRisk line missing
FixForm asks before value is clear
Rendered evidence
Paste, render, read like a buyer..
after.click treats the page as a paid visitor sees it, then clips evidence into a verdict instead of producing a vague list of suggestions.
Render page
Capture the first fold, mobile, and section flow.
Clip evidence
Pull the exact moments causing friction.
Ship verdict
Turn evidence into a rebuild priority.
Inspection model
The friction patterns the audit hunts..
Each tile is a page failure a paid marketer can act on before the next client call.
Message match
Ad says one thing. Page opens on another.
CTA depth
The ask is hidden below the decision moment.
Proof gap
No customer proof before the form.
Trust gap
Risk handling arrives too late.
Form friction
Fields ask for commitment before belief.
Interior momentum
Sections do not move the buyer forward.
Audit output
Verdict first, evidence underneath..
The report opens with the decision, then gives clipped page evidence and builder-ready fixes.
VerdictHero off-message, CTA buried, proof missing. Rebuild the fold, lift the ask, name the customers.
Hero
Query promise missing
Rewrite headline around the paid search job.
Proof
No named customer before CTA
Move credible proof above the form.
Form
High ask too early
Add risk reversal beside the button.
Client pressure
Proof gaps you can explain in the meeting..
When spend rises and demos stay flat, the audit turns blame into a short, sendable page-fix plan.
Clicks up, demos flat.
Reviews missing from first screen.
Why did the new campaign not move CPL?
Move proof above the first CTA.
Run the audit
Turn the verdict into a rebuild plan..
Paste the page. Get the leak, the evidence, and the first page change to ship.